Content Strategy Design Patterns
Managed By Amy & Dan of
SEO & Marketing Patterns
Content Lifecycle Patterns
404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can (and should) be customized. === What Problem This Solves === Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users and greatly reduce site abandonment.<br> === When to Use This Pattern === '''Existing websites:''' Use this pattern when you are undergoing any type of content review (formal or informal). '''New websites:''' Custom 404 pages should be part of the content deliverables for site launch. '''Tip:''' To quickly find a 404 page, enter websitename.com/404 === What's The Solution? === Effective 404 Pages accomplish the following: *Communicate/reinforce a brand's voice *Redirect users to meaningful site content *Reinforce a site's primary call-to-action *Give users the ability to contact the company directly (if relevant) *Include the top navigational menu to give users a map back to familiar territory *Do not blame the user for making a mistake === Why Use This Pattern === Effective 404 pages can greatly reduce site abandonment. === References === #To come (Be wary of many of the "great 404 pages!" sites out there. Many are design-heavy with little to no usefulness. See Project Fedena example below.) === Examples Gallery === '''Emma email marketing 404 Page''' Grade: A+ [[Image:Emma 404.jpg|thumb|left|Emma 404.jpg]]<br> '''SAP 404 Page''' Grade: C [[Image:Sap 404-mediocre 404 page.jpg|thumb|left|Sap 404-mediocre 404 page.jpg]]<br> '''Project Fedena''' Grade: D (Well-designed. Not at all useful.)<br> [[Image:Project fedena 404-not useful.jpg|thumb|left|Project fedena 404-not useful.jpg]]<br> '''Bonnier Corporation 404 Page''' (Publishers of Popular Science, Spa and Saveur, among others) Grade: F<br> [[Image:Bonniercorp 404-awful 404.jpg|thumb|left|Bonniercorp 404-awful 404.jpg]] === Categories === [[Category:Editorial|Editorial Patterns]]
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