(Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users.) |
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Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users. | Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users. | ||
+ | <br> | ||
- | + | === When to Use This Pattern === | |
- | === When to Use This Pattern === | + | |
Existing websites: Use this pattern when you are undergoing any type of content review (formal or informal). | Existing websites: Use this pattern when you are undergoing any type of content review (formal or informal). | ||
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New websites: Custom 404 pages should be part of the content deliverables for site launch. | New websites: Custom 404 pages should be part of the content deliverables for site launch. | ||
- | <br> | + | <br> |
=== What's The Solution? === | === What's The Solution? === | ||
+ | Effective 404 Pages accomplish the following: | ||
+ | - Communicate/reinforce a brand's voice | ||
- | + | - Redirect users to meaningful site content | |
- | - | + | - Reinforce a site's primary call-to-action |
- | - | + | - Give users the ability to contact the company directly (if relevant) |
- | - | + | - Include the top navigational menu to give users a map back to familiar territory |
- | - | + | - Do not blame the user for making a mistake |
- | + | <br> | |
- | + | Why Use This Pattern | |
- | + | ||
- | + | ||
- | + | ||
- | Why Use This Pattern | + | |
Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. | Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. | ||
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=== Examples Gallery === | === Examples Gallery === | ||
- | |||
- | |||
- | + | '''Emma email marketing 404 Page''' | |
+ | Grade: A+ | ||
+ | [[Image:Emma 404.jpg]] | ||
- | + | <br> | |
- | + | '''SAP 404 Page''' | |
+ | Grade: C | ||
+ | [[Image:Sap_404-mediocre_404_page.jpg]]<br> | ||
+ | <br> | ||
+ | <br> | ||
+ | '''Bonnier Corporation 404 Page''' | ||
+ | (Publishers of Popular Science, Spa and Saveur, among others) | ||
+ | Grade: F | ||
- | + | [[Image:Bonniercorp_404-awful_404.jpg]]<br> | |
- | + | === Categories === | |
- | + | <br> | |
- | + | ||
- | + | ||
- | + | ||
- | + |