(Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users.) |
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- | 404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can (and should) be customized. | + | 404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can (and should) be customized. |
=== What Problem This Solves === | === What Problem This Solves === | ||
- | Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users. | + | Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users and greatly reduce site abandonment.<br> |
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=== When to Use This Pattern === | === When to Use This Pattern === | ||
- | Existing websites: Use this pattern when you are undergoing any type of content review (formal or informal). | + | '''Existing websites:''' Use this pattern when you are undergoing any type of content review (formal or informal). |
- | New websites: Custom 404 pages should be part of the content deliverables for site launch. | + | '''New websites:''' Custom 404 pages should be part of the content deliverables for site launch. |
- | + | '''Tip:''' To quickly find a 404 page, enter websitename.com/404 | |
=== What's The Solution? === | === What's The Solution? === | ||
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Effective 404 Pages accomplish the following: | Effective 404 Pages accomplish the following: | ||
- | + | *Communicate/reinforce a brand's voice | |
+ | *Redirect users to meaningful site content | ||
+ | *Reinforce a site's primary call-to-action | ||
+ | *Give users the ability to contact the company directly (if relevant) | ||
+ | *Include the top navigational menu to give users a map back to familiar territory | ||
+ | *Do not blame the user for making a mistake | ||
- | + | === Why Use This Pattern === | |
- | + | Effective 404 pages can greatly reduce site abandonment. | |
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=== References === | === References === | ||
- | # | + | #To come (Be wary of many of the "great 404 pages!" sites out there. Many are design-heavy with little to no usefulness. See Project Fedena example below.) |
=== Examples Gallery === | === Examples Gallery === | ||
+ | '''Emma email marketing 404 Page''' | ||
+ | Grade: A+ | ||
- | + | [[Image:Emma 404.jpg|thumb|left|Emma 404.jpg]]<br> | |
- | + | '''SAP 404 Page''' | |
- | + | Grade: C | |
- | <br> | + | [[Image:Sap 404-mediocre 404 page.jpg|thumb|left|Sap 404-mediocre 404 page.jpg]]<br> |
- | ''' | + | '''Project Fedena''' |
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- | + | Grade: D (Well-designed. Not at all useful.)<br> | |
- | <br> | + | [[Image:Project fedena 404-not useful.jpg|thumb|left|Project fedena 404-not useful.jpg]]<br> |
- | + | '''Bonnier Corporation 404 Page''' | |
- | + | (Publishers of Popular Science, Spa and Saveur, among others) | |
- | (Publishers of Popular Science, Spa and Saveur, among others) | + | |
- | Grade: F | + | Grade: F<br> |
- | [[Image: | + | [[Image:Bonniercorp 404-awful 404.jpg|thumb|left|Bonniercorp 404-awful 404.jpg]] |
=== Categories === | === Categories === | ||
- | + | [[Category:Editorial|Editorial Patterns]] |
Page last modified 4 February 2011 by Britta Alexander. Created by: Britta Alexander