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- | 404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can be customized. | + | 404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can (and should) be customized.<br> |
+ | === What Problem This Solves === | ||
+ | Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users. | ||
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- | + | === When to Use This Pattern === | |
- | + | Existing websites: Use this pattern when you are undergoing any type of content review (formal or informal). | |
- | + | New websites: Custom 404 pages should be part of the content deliverables for site launch. | |
- | < | + | <br> |
- | + | === What's The Solution? === | |
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- | Effective 404 | + | Effective 404 Pages accomplish the following: |
- Communicate/reinforce a brand's voice | - Communicate/reinforce a brand's voice | ||
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- Redirect users to meaningful site content | - Redirect users to meaningful site content | ||
- | - | + | - Reinforce a site's primary call-to-action |
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+ | - Give users the ability to contact the company directly (if relevant) | ||
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+ | - Include the top navigational menu to give users a map back to familiar territory | ||
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+ | - Do not blame the user for making a mistake | ||
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+ | Why Use This Pattern | ||
Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. | Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. | ||
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=== Examples Gallery === | === Examples Gallery === | ||
- | + | Emma email marketing 404 Page | |
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+ | Grade: A+ | ||
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+ | [[Image:Emma_404.jpg]] | ||
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+ | SAP 404 Page | ||
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+ | Grade: C | ||
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+ | Bonnier Corporation 404 Page | ||
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+ | Grade: F | ||
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- | + | Categories | |
Use the categories button on the toolbar (last icon on top row) to insert one or more categories for this pattern. | Use the categories button on the toolbar (last icon on top row) to insert one or more categories for this pattern. |