404 pages

(Created page with "404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can be ...")
Line 1: Line 1:
-
404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can be customized.
+
404 Pages, also known as Error Pages or Not Found error messages, alert users that the content they were looking for could not be located on a specific server. These page can (and should) be customized.<br>
 +
=== What Problem This Solves  ===
 +
Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users.
-
<span class="Apple-style-span" style="font-size: 18px; font-weight: bold; ">What Problem This Solves</span>
 
-
Standard 404 Pages are dead-ends for users. By customizing a 404 page, a website can re-engage users.
 
-
Describe the problem from the perspective of user or business needs.
+
=== When to Use This Pattern ===
-
=== When to Use This Pattern  ===
+
Existing websites:&nbsp;Use this pattern when you are undergoing any type of content review (formal or informal).
-
404 Pages should be part of any content review. For new websites, custom 404 pages should be part of the content deliverables for site launch.&nbsp;
+
New websites: Custom 404 pages should be part of the content deliverables for site launch.&nbsp;  
-
<span class="Apple-style-span" style="font-size: 18px; font-weight: bold; " />
+
<br>
-
<span class="Apple-style-span" style="font-size: 18px; font-weight: bold; ">What's The Solution?</span>
+
=== What's The Solution? ===
-
Edit this. Describe the solution, in detailed steps and with accompanying images if necessary.
 
-
=== Why Use This Pattern  ===
 
-
Effective 404 pages accomplish the following:
+
Effective 404 Pages accomplish the following:
- Communicate/reinforce a brand's voice
- Communicate/reinforce a brand's voice
Line 27: Line 25:
- Redirect users to meaningful site content
- Redirect users to meaningful site content
-
- Allow users to try their search again
+
- Reinforce a site's primary call-to-action
 +
 
 +
- Give users the ability to contact the company directly (if relevant)
 +
 
 +
- Include the top navigational menu to give users a map back to familiar territory
 +
 
 +
- Do not blame the user for making a mistake
 +
 
 +
 
 +
 
 +
Why Use This Pattern
Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
Line 37: Line 45:
=== Examples Gallery  ===
=== Examples Gallery  ===
-
Edit this. Upload images of this pattern in use, if available. Otherwise, delete this section (and heading).  
+
Emma email marketing 404 Page
 +
 
 +
Grade: A+
 +
 
 +
[[Image:Emma_404.jpg]]
 +
 
 +
 
 +
 
 +
SAP 404 Page
 +
 
 +
Grade: C
 +
 
 +
 
 +
 
 +
 
 +
 
 +
 
 +
 
 +
Bonnier Corporation 404 Page
 +
 
 +
Grade: F
 +
 
 +
 
-
=== Categories ===
+
Categories
Use the categories button on the toolbar (last icon on top row) to insert one or more categories for this pattern.
Use the categories button on the toolbar (last icon on top row) to insert one or more categories for this pattern.

Revision as of 15:30, 4 February 2011