Content Strategy Design Patterns
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AB Test Calls to Action
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AB Test Calls to Action
Show variations of calls to action (and other important text) to different groups of your users; measure which is the most successful and adopt it for all users. === What Problem This Solves === Users are visiting your website but aren't clicking through to the pages that are important for your business. === When to Use This Pattern === Use this pattern when your organization relies on users visiting a specific business-critical page on your website, e.g. to donate money, buy a service, or view product features. === What's The Solution? === Edit this. Describe the solution, in detailed steps and with accompanying images if necessary. === Why Use This Pattern === Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. === Examples Gallery === Edit this. Upload images of this pattern in use, if available. Otherwise, delete this section (and heading). === Categories<br> === [[Category:Editorial]] [[Category:Microcopy]]
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