AB Test Calls to Action

 
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Design variations for your call to action, e.g. "Sign Up" could have variations of "Sign Up Now", "Find out more" and "Read the details".  
Design variations for your call to action, e.g. "Sign Up" could have variations of "Sign Up Now", "Find out more" and "Read the details".  
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You then need to configure your website so that different users are shown these variations. If your content management platform doesn't have an integrated AB Test module, there are a number of third-party services available, such as [http://www.google.com/websiteoptimizer Google Website Optimizer] (Free) and [http://visualwebsiteoptimizer.com/ Visual Website Optimizer] (Free trial available, at time of writing). These services will also accurately measure the results of each variation and give you the statistics necessary to determine when the results are significant (i.e. not just by chance).  
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Next, configure your website so that different users are shown these variations. If your content management platform doesn't have an integrated AB Test module, there are a number of third-party services available, such as [http://www.google.com/websiteoptimizer Google Website Optimizer] (Free) and [http://visualwebsiteoptimizer.com/ Visual Website Optimizer] (Free trial available, at time of writing). These services also accurately measure the results of each variation and provide the statistics necessary to determine when the results are significant (i.e. not just by chance).  
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Once the results are in, modify your website accordingly, and repeat the process if necessary, based on your findings (i.e. try subtle variations of the new winning phrase).  
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Once the results are in, modify your website accordingly, and repeat/iterate the process as necessary, based on your findings (i.e. try subtle variations of the new winning phrase).
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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=== References  ===
=== References  ===
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#[http://dustincurtis.com/you_should_follow_me_on_twitter.html Dustin Curtis: You Should Follow Me on Twitter]
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#[http://dustincurtis.com/you_should_follow_me_on_twitter.html Dustin Curtis: You Should Follow Me on Twitter]  
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#[http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/ How The Huffington Post uses real-time testing to write better headlines]<br>
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#[http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/ How The Huffington Post uses real-time testing to write better headlines]<br>  
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#[http://blog.appsumo.com/be-careful-what-you-ask-for-how-2-words-dropped-ctr-36/ Be careful what you ask for. How 2 words dropped CTR 36%!]
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#[http://blog.appsumo.com/be-careful-what-you-ask-for-how-2-words-dropped-ctr-36/ Be careful what you ask for. How 2 words dropped CTR 36%!]
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#[http://meta.wikimedia.org/wiki/Fundraising_2010/Banner_testing Wikipedia 2010 Fundraising Banner: AB Test Results]
=== Examples Gallery  ===
=== Examples Gallery  ===

Latest revision as of 04:17, 17 January 2011