AB Test Calls to Action

Revision as of 07:43, 14 January 2011

@@ Line 19: / Line 19: @@
 === Why Use This Pattern  ===
-Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.
+It's almost impossible to know which text will work best unless you run tests (what works for other people may not necessarily work for you), and an AB test may be one of the quickest, easiest and cheapest methods for improving your sign-up/purchase rate.
 === Examples Gallery  ===