Content Strategy Design Patterns
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Keyword Research
Analytically choose important words and phrases for content to attract the maximum volume of relevant search traffic. === What Problem This Solves === You aren't appearing in search engine results when people search for phrases relevant to your company, products, services or website. === When to Use This Pattern === Use this pattern when your website offers a range of content but isn't attracting enough relevant search engine referrers (for a content-rich website, you would normally expect at least 35% of traffic to come from search engines). It's particularly important to use this pattern if your subject domain is highly competitive. === What's The Solution? === Edit this. Describe the solution, in detailed steps and with accompanying images if necessary. === Why Use This Pattern === Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. === References === #A list of interesting external links, if applicable === Examples Gallery === [[Image:Children vs kids aus.png|thumb|left|Researching long-term synonym trends using Google Insights for Search]][[Image:Competition activities for kids.png|thumb|left|Researching competition for a specific phrase (using Market Samurai software)]]<br> === Categories<br> === [[Category:SEO_and_Marketing]]
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