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- | Important words and phrases in content are chosen analytically to attract the maximum volume of search traffic. | + | Important words and phrases in content are chosen analytically to attract the maximum volume of relevant search traffic. |
=== What Problem This Solves === | === What Problem This Solves === | ||
- | You aren't appearing in search engine results when people search for phrases relevant to your company, products, services or website. | + | You aren't appearing in search engine results when people search for phrases relevant to your company, products, services or website. |
=== When to Use This Pattern === | === When to Use This Pattern === | ||
- | Use this pattern when your website offers a range of content but isn't attracting enough relevant search engine referrers (for a content-rich website, you would normally expect at least 35% of traffic to come from search engines). It's particularly important to use this pattern if your subject domain is highly competitive. | + | Use this pattern when your website offers a range of content but isn't attracting enough relevant search engine referrers (for a content-rich website, you would normally expect at least 35% of traffic to come from search engines). It's particularly important to use this pattern if your subject domain is highly competitive. |
=== What's The Solution? === | === What's The Solution? === | ||
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Edit this. Upload images of this pattern in use, if available. Otherwise, delete this section (and heading). | Edit this. Upload images of this pattern in use, if available. Otherwise, delete this section (and heading). | ||
- | === Categories<br> === | + | === Categories<br> === |
[[Category:SEO_and_Marketing]] | [[Category:SEO_and_Marketing]] |