Keyword Research

 
Line 27: Line 27:
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
-
Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
+
*You may be writing content that few will ever read; if you're investing time in content, you should invest some time in keyword research to maximize its exposure.
 +
*Keyword research will usually uncover interesting patterns in your customer behaviour, which you can use in other parts of your business.
 +
*Keyword research isn't quick or easy: expect to spend a day or two on research for each individual topic. The benefit of this is that few businesses do it well, so you may be able to "punch above your weight" against more established competitors in search engine results.
=== References  ===
=== References  ===
-
#[http://guides.seomoz.org/chapter-5-keyword-research SEOMoz Guide to Keyword Research]
+
#[http://guides.seomoz.org/chapter-5-keyword-research SEOMoz Guide to Keyword Research]  
-
#[https://adwords.google.com/select/KeywordToolExternal Google AdWords Keyword Research Tool]
+
#[https://adwords.google.com/select/KeywordToolExternal Google AdWords Keyword Research Tool]  
-
#[http://www.google.com/insights/search/# Google Insights for Search]
+
#[http://www.google.com/insights/search/# Google Insights for Search]  
-
#[http://www.marketsamurai.com/ Market Samurai Keyword Research Tool]
+
#[http://www.marketsamurai.com/c/spxdcz Market Samurai Keyword Research Tool]
=== Examples Gallery  ===
=== Examples Gallery  ===

Latest revision as of 09:20, 16 January 2011