Content Strategy Design Patterns
Managed By Amy & Dan of
SEO & Marketing Patterns
Content Lifecycle Patterns
Don't include a user comments feature on your blog or web pages. === What Problem This Solves === In some communities, user discussion in comments may be mostly infantile, hostile, spam or otherwise of little value. === When to Use This Pattern === Use this pattern when your content frequently tackles controversial topics, attracts an unsuitable audience, or if you don't have the time to dedicate to comment moderation or self-moderation. === What's The Solution? === Don't allow comments on your content; remove the comments feature from your website if you have one. === Why Use This Pattern === Comments are a privilege, not a right: if comments aren't adding value to the original piece of content, they may be negatively impacting opinions about, and the quality of, your website. Benefits of a comment-free web page include: *No time required for moderation. *Decreased anxiety for timid authors about potential hostile comments/reactions. *Fewer links to unimportant pages (user profiles, in-comment links, other comment UI links), which would otherwise distribute important internal SEO page-rank "juice". *If users can't comment on your web page, they may be more likely to comment on ''their'' website, with a link to your page; you gain the SEO benefits of incoming links. === Examples Gallery === [[Image:Daring-fireball-no-comments.png|thumb|left|John Gruber refuses to implement comments on his Daring Fireball blog.]] === Categories === [[Category:Social]] [[Category:Comments]]
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