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Optimize Page Title
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Optimize Page Title
Choose and organize the words of your page <title> so as to maximize search engine traffic. === What Problem This Solves === A website needs to attract the maximum number of visitors from relevant search engine queries. === When to Use This Pattern === Always, but especially if you rely on natural search engine referrers (rather than paid marketing, etc.) to generate traffic / business. === What's The Solution? === #'''Use relevant, target SEO keywords'''. Your website content strategy should have included an exercise to identify a list of search keywords and phrases that you want to target. These are ''relevant, high volume, low competition, high intent'' words and phrases that will match potential customers’ searches to your business / content. Your title should ideally include one or two of these target key phrases. #'''Check other key phrases''' in your title with [https://adwords.google.com/select/KeywordToolExternal Google Keywords Tool]. For non-target key phrases – other important words or phrases in the title that aren’t on your ‘hit list’ – run them through the Google Keyword Tool to see if an alternative phrase or synonym might attract a higher search volume and/or have lower competition. #'''Prioritize important keywords'''. If sensible, re-phrase your title so that the most important keywords appear near the start of the title. #'''Check attractiveness'''. You can be as scientific as you want with keyword analysis, but eventually you need your potential reader to find the title interesting enough to click through. Rather than stuffing your title with key phrases, make sure you also include emotional or informative phrasing to attract the click-through. #'''Check relevance to content'''. With the most compelling, keyword-targeted title in the world, if your content doesn’t match the expectation of the title, your reputation will suffer. #'''Check length''' (under 64-66 characters). The number of title characters that a search engine will display on a results page differs from engine to engine, and over time. As a rule of thumb, you typically don’t want a total title length greater than 64 to 66 characters (and if your CMS or blog engine appends your blog/site name to the title, take this into account). (Paraphrased from [http://contentini.com/blog-title-optimization-6-simple-steps-for-seo-copywriters/ source]) === Why Use This Pattern === Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available. === Examples Gallery === [[Image:Car-insurance-optimized-title.png|thumb|left|Optimized page titles rank highly for a popular search phrase on Google]]<br> [[Category:SEO_&_Marketing|Category:SEO_&_Marketing]]
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