Optimize Page Title

 
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=== What Problem This Solves  ===
=== What Problem This Solves  ===
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The website needs to attract the maximum number of visitors from relevant search engine queries.
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A website needs to attract the maximum number of visitors from relevant search engine queries.
=== When to Use This Pattern  ===
=== When to Use This Pattern  ===
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=== What's The Solution?  ===
=== What's The Solution?  ===
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Edit this. Describe the solution, in detailed steps and with accompanying images if necessary.  
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#'''Use relevant, target SEO keywords'''. Your website content strategy should have included an exercise to [[Keyword_Research|identify a list of search keywords and phrases]] that you want to target. These are ''relevant, high volume, low competition, high intent'' words and phrases that will match potential customers’ searches to your business / content. Your title should ideally include one or two of these target key phrases.
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#'''Check other key phrases''' in your title with [https://adwords.google.com/select/KeywordToolExternal Google Keywords Tool]. For non-target key phrases – other important words or phrases in the title that aren’t on your ‘hit list’ – run them through the Google Keyword Tool to see if an alternative phrase or synonym might attract a higher search volume and/or have lower competition.
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#'''Prioritize important keywords'''. If sensible, re-phrase your title so that the most important keywords appear near the start of the title.
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#'''Check attractiveness'''. You can be as scientific as you want with keyword analysis, but eventually you need your potential reader to find the title interesting enough to click through. Rather than stuffing your title with key phrases, make sure you also include emotional or informative phrasing to attract the click-through.
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#'''Check relevance to content'''. With the most compelling, keyword-targeted title in the world, if your content doesn’t match the expectation of the title, your reputation will suffer.  
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#'''Check length''' (under 64-66 characters). The number of title characters that a search engine will display on a results page differs from engine to engine, and over time. As a rule of thumb, you typically don’t want a total title length greater than 64 to 66 characters (and if your CMS or blog engine appends your blog/site name to the title, take this into account).
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(Paraphrased from [http://contentini.com/blog-title-optimization-6-simple-steps-for-seo-copywriters/ source])
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
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The majority of online sessions begin with a search; it's therefore imperative that your page titles match and appeal to these searches, to attract a high volume of relevant users.  
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=== Examples Gallery  ===
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Additionally, when people create links to your content, they often use the page title as the anchor text of the incoming link - in some applications, like many social sharing websites, this is even automated. Many search engines, including Google, use the anchor text of links to your site to determine which topics and search queries your content ranks highly for, so by optimizing your page titles you are also influencing and directing how people link to you.
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Edit this. Upload images of this pattern in use, if available. Otherwise, delete this section (and heading).
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=== Examples Gallery  ===
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[[Image:Car-insurance-optimized-title.png|thumb|left|Optimized page titles rank highly for a popular search phrase on Google]]
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=== Categories ===
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[[Category:SEO_&_Marketing|Category:SEO_&_Marketing]]
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[[Category:SEO and Marketing]]

Latest revision as of 04:12, 17 January 2011