Optimize Page Title

 
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=== What's The Solution?  ===
=== What's The Solution?  ===
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#'''Use relevant, target SEO keywords'''. Your website content strategy should have included an exercise to identify a list of search keywords and phrases that you want to target. These are ''relevant, high volume, low competition, high intent'' words and phrases that will match potential customers’ searches to your business / content. Your title should ideally include one or two of these target key phrases.  
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#'''Use relevant, target SEO keywords'''. Your website content strategy should have included an exercise to [[Keyword_Research|identify a list of search keywords and phrases]] that you want to target. These are ''relevant, high volume, low competition, high intent'' words and phrases that will match potential customers’ searches to your business / content. Your title should ideally include one or two of these target key phrases.  
#'''Check other key phrases''' in your title with [https://adwords.google.com/select/KeywordToolExternal Google Keywords Tool]. For non-target key phrases – other important words or phrases in the title that aren’t on your ‘hit list’ – run them through the Google Keyword Tool to see if an alternative phrase or synonym might attract a higher search volume and/or have lower competition.  
#'''Check other key phrases''' in your title with [https://adwords.google.com/select/KeywordToolExternal Google Keywords Tool]. For non-target key phrases – other important words or phrases in the title that aren’t on your ‘hit list’ – run them through the Google Keyword Tool to see if an alternative phrase or synonym might attract a higher search volume and/or have lower competition.  
#'''Prioritize important keywords'''. If sensible, re-phrase your title so that the most important keywords appear near the start of the title.  
#'''Prioritize important keywords'''. If sensible, re-phrase your title so that the most important keywords appear near the start of the title.  
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=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
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The majority of online sessions begin with a search; it's therefore imperative that your page titles match and appeal to these searches, to attract a high volume of relevant users.
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Additionally, when people create links to your content, they often use the page title as the anchor text of the incoming link - in some applications, like many social sharing websites, this is even automated. Many search engines, including Google, use the anchor text of links to your site to determine which topics and search queries your content ranks highly for, so by optimizing your page titles you are also influencing and directing how people link to you.
=== Examples Gallery  ===
=== Examples Gallery  ===
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[[Image:Car-insurance-optimized-title.png|thumb|left|Optimized page titles rank highly for a popular search phrase on Google]]<br>
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[[Image:Car-insurance-optimized-title.png|thumb|left|Optimized page titles rank highly for a popular search phrase on Google]]  
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=== Categories ===
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[[Category:SEO_&_Marketing|Category:SEO_&amp;_Marketing]]
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[[Category:SEO and Marketing]]

Latest revision as of 04:12, 17 January 2011