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=== Why Use This Pattern === | === Why Use This Pattern === | ||
| - | + | The majority of online sessions begin with a search; it's therefore imperative that your page titles match and appeal to these searches, to attract a high volume of relevant users. | |
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| + | Additionally, when people create links to your content, they often use the page title as the anchor text of the incoming link - in some applications, like many social sharing websites, this is even automated. Many search engines, including Google, use the anchor text of links to your site to determine which topics and search queries your content ranks highly for, so by optimizing your page titles you are also influencing and directing how people link to you. | ||
=== Examples Gallery === | === Examples Gallery === | ||
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