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=== What's The Solution? === | === What's The Solution? === | ||
| - | + | #'''Use relevant, target SEO keywords'''. Your website content strategy should have included an exercise to identify a list of search keywords and phrases that you want to target. These are ''relevant, high volume, low competition, high intent'' words and phrases that will match potential customers’ searches to your business / content. Your titles should ideally include one or two of these target key phrases. | |
| + | #'''Check other key phrases''' in your title with [https://adwords.google.com/select/KeywordToolExternal Google Keywords Tool]. For non-target key phrases – other important words or phrases in the title that aren’t on your ‘hit list’ – run them through the Google Keyword Tool to see if an alternative phrase or synonym might attract a higher search volume and/or have lower competition. | ||
| + | #'''Prioritize important keywords'''. If possible, re-phrase your title so that the important keywords appear near the start of the title. This blog post could have started, “6 simple steps for…”, but these words are not the target keywords, therefore they were de-prioritized in their positioning. | ||
| + | #'''Check attractiveness'''. You can be as scientific as you want with keyword analysis, but eventually you need your potential reader to find the title interesting enough to click through. Rather than just stuffing your title with key phrases, make sure you include phrasing to attract the click-through (in this case: ’6 simple steps’ – people like lists!). | ||
| + | #'''Check relevance to content'''. With the most compelling, keyword-targeted title in the world, if your content doesn’t match the expectation of the title, your reputation will suffer – and with modern social media, reputation is key to the viral success of new content. Bottom line: don’t dupe people (“Free Nude Celebrity Photos!” should not click through to a blog post about car insurance). | ||
| + | #'''Check length''' (under 64-66 characters). The number of title characters that a search engine will display on a results page differs from engine to engine, and over time. As a rule of thumb, you typically don’t want a total title length greater than 64 to 66 characters (and if your CMS or blog engine appends your blog/site name to the title, take this into account). | ||
| + | |||
| + | (Paraphrased from [http://contentini.com/blog-title-optimization-6-simple-steps-for-seo-copywriters/ source]) | ||
=== Why Use This Pattern === | === Why Use This Pattern === | ||
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