Content Strategy Design Patterns
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Restrict access to some of your content; make it accessible to users who provide you with some value in exchange (e.g. a subscription fee, one-off payment, registration details, completion of a survey). === What Problem This Solves === You need to cover the production costs of high-quality content; users need to access niche content or data that isn't available elsewhere. === When to Use This Pattern === *You offer exclusive content. *Your content targets a niche. *Your content provides real value - preferably financial - to readers. === What's The Solution? === *Make your most popular and non-exclusive content free to attract readers and demonstrate quality.<br> *Choose a relevant access model. Examples include: **Premium content is completely hidden for unregistered users (e.g. access to a content archive). **Premium content is partially visible to unregistered users (e.g. the first paragraph). **Premium content can be viewed X times a day/week/month by unregistered users. **Premium content is delivered to registered users (e.g. an "Insiders" email newsletter). **Premium content is made available early to registered users (useful for time-dependent information, e.g. financial analysis, new event tickets). === Why Use This Pattern === Niche content may not attract a large-enough audience to generate substantial revenue from advertising, but may offer quantifiable value to the audience; this is especially true for niche industry-focused content (e.g. oil, wine, pharmaceuticals, telecommunications, internet marketing).<br> === References === *[http://www.niemanlab.org/2009/04/five-tips-on-charging-for-content-from-alan-murray-of-wsjcom/ Five tips on charging for content from Alan Murray of WSJ.com] === Examples Gallery === [[Image:Financial-times-premium-content.png|thumb|left|The Financial Times offers two levels of premium content; registered and subscribed.]]<br> === Categories<br> === [[Category:Lifecycle]]
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