Premium Content

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Restrict access to some of your valuable content; make it accessible to users who provide you with some value in exchange (e.g. a subscription fee, one-off payment, registration details, completion of a survey).
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Restrict access to some of your content; make it accessible to users who provide you with some value in exchange (e.g. a subscription fee, one-off payment, registration details, completion of a survey).  
=== What Problem This Solves  ===
=== What Problem This Solves  ===
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You need to cover the production costs of high-quality content; users need to access niche content or data that isn't available elsewhere.
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You need to cover the production costs of high-quality content; users need to access niche content or data that isn't available elsewhere.  
=== When to Use This Pattern  ===
=== When to Use This Pattern  ===
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*You offer exclusive content.
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*You offer exclusive content.  
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*Your content targets a niche.
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*Your content targets a niche.  
*Your content provides real value - preferably financial - to readers.
*Your content provides real value - preferably financial - to readers.
=== What's The Solution?  ===
=== What's The Solution?  ===
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To do
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*Make your most popular and non-exclusive content free&nbsp;to attract readers and demonstrate quality.<br>
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*Choose a relevant access model. Examples include:
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**Premium content is completely hidden for unregistered users (e.g. access to a content archive).
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**Premium content is partially visible to unregistered users (e.g. the first paragraph).
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**Premium content can be viewed X times a day/week/month by unregistered users.
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**Premium content is delivered to registered users (e.g. an "Insiders" email newsletter).
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**Premium content is made available early to registered users (useful for time-dependent information, e.g. financial analysis, new event tickets).
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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To do<br>
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Niche content may not attract a large-enough audience to generate substantial revenue from advertising, but may offer quantifiable value to the audience; this is especially true for niche industry-focused content (e.g. oil, wine, pharmaceuticals, telecommunications, internet marketing).<br>  
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=== References  ===
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*[http://www.niemanlab.org/2009/04/five-tips-on-charging-for-content-from-alan-murray-of-wsjcom/ Five tips on charging for content from Alan Murray of WSJ.com]
=== Examples Gallery  ===
=== Examples Gallery  ===
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[[Image:Financial-times-premium-content.png|thumb|left|The Financial Times offers two levels of premium content; registered and subscribed.]]<br>
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[[Image:Financial-times-premium-content.png|thumb|left|The Financial Times offers two levels of premium content; registered and subscribed.]]<br>  
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=== Categories<br> ===
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=== Categories<br> ===
[[Category:Lifecycle]]
[[Category:Lifecycle]]

Latest revision as of 03:05, 20 March 2011

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