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=== What's The Solution? === | === What's The Solution? === | ||
| - | + | *Make your most popular and non-exclusive content free to attract readers and demonstrate quality.<br> | |
| + | *Choose a relevant access model. Examples include: | ||
| + | **Premium content is completely hidden for unregistered users (e.g. access to a content archive). | ||
| + | **Premium content is partially visible to unregistered users (e.g. the first paragraph). | ||
| + | **Premium content can be viewed X times a day/week/month by unregistered users. | ||
| + | **Premium content is delivered to registered users (e.g. an "Insiders" email newsletter). | ||
| + | **Premium content is made available early to registered users (useful for time-dependent information, e.g. financial analysis, new event tickets). | ||
=== Why Use This Pattern === | === Why Use This Pattern === | ||
| - | + | Niche content may not attract a large-enough audience to generate substantial revenue from advertising, but may offer quantifiable value to the audience; this is especially true for niche industry-focused content (e.g. oil, wine, pharmaceuticals, telecommunications, internet marketing).<br> | |
| + | |||
| + | === References === | ||
| + | |||
| + | *[http://www.niemanlab.org/2009/04/five-tips-on-charging-for-content-from-alan-murray-of-wsjcom/ Five tips on charging for content from Alan Murray of WSJ.com] | ||
=== Examples Gallery === | === Examples Gallery === | ||
Page last modified 20 March 2011 by . Created by: Admin
