Resolve Barriers to Purchase

 
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#Clearly frame the value-offering; the long term value of ownership should exceed the cost.  
#Clearly frame the value-offering; the long term value of ownership should exceed the cost.  
#Display testimonials and other customer stories; some websites use this as a major component of their website, e.g. [http://www.threadless.com/ Threadless]. If you have any data about the potential customer (e.g. demographic), tailor the testimonials to highlight previous customers who are similar to them.  
#Display testimonials and other customer stories; some websites use this as a major component of their website, e.g. [http://www.threadless.com/ Threadless]. If you have any data about the potential customer (e.g. demographic), tailor the testimonials to highlight previous customers who are similar to them.  
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#The actual difficulty of the purchase is a User Experience topic, but the ''perceived'' difficulty of purchase (before the user has started the process) can be partly addressed through content: make it clear how quick and simple the procedure is (using phrasing that is itself quick and easy to read).
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#The actual difficulty of the purchase is a User Experience topic, but the ''perceived'' difficulty of purchase (before the user has started the process) can be partly addressed through content: make it clear how quick and simple the procedure is, using content that is itself quick and easy to read.
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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Many people are wary of online transactions, and competition is high. You need to ensure that if the customer wants your product, there is no reason for them to not make the purchase on your website.
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People are often wary of online transactions, and competition is high. You need to ensure that if the customer wants your product, there is no reason for them to not make the purchase on your website.
=== Categories<br> ===
=== Categories<br> ===
[[Category:Editorial]]
[[Category:Editorial]]

Latest revision as of 09:10, 15 January 2011