(Created page with "Create a dedicated page that is targeted to a single conversion goal for a specific product, promotion or audience. === What Problem This Solves === To do === When to Use Th...") |
|||
Line 3: | Line 3: | ||
=== What Problem This Solves === | === What Problem This Solves === | ||
- | + | *Your AdWords adverts aren't ranking highly and/or your cost per click is high, due to a poor quality score of the generic page (e.g home page) on your website that they link to. | |
+ | *Your website has a low conversion rate (i.e. the ratio of people who purchase to total visitor numbers) or inconsistent conversion rate across target segments (demographics, industry verticals, etc.) | ||
+ | *Your website covers a wide range of topics that are unsuccessfully vying for attention on the home page, and/or attract a relatively low amount of search engine traffic. | ||
=== When to Use This Pattern === | === When to Use This Pattern === | ||
- | To do | + | To do |
=== What's The Solution? === | === What's The Solution? === | ||
- | To do | + | To do |
=== Why Use This Pattern === | === Why Use This Pattern === | ||
- | To do<br> | + | To do<br> |
+ | |||
+ | === References === | ||
+ | |||
+ | *[http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html Seth Godin on Landing Pages] | ||
=== Examples Gallery === | === Examples Gallery === | ||
- | [[Image:Webtrends-landing-page.gif|thumb|left|A B2B Webtrends landing page]]<br> | + | [[Image:Webtrends-landing-page.gif|thumb|left|A B2B Webtrends landing page]]<br> |
- | === Categories<br> === | + | === Categories<br> === |
[[Category:SEO_and_Marketing]] | [[Category:SEO_and_Marketing]] |