Standalone Landing Pages

(Created page with "Create a dedicated page that is targeted to a single conversion goal for a specific product, promotion or audience. === What Problem This Solves === To do === When to Use Th...")
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=== What Problem This Solves  ===
=== What Problem This Solves  ===
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To do
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*Your AdWords adverts aren't ranking highly and/or your cost per click is high, due to a poor quality score of the generic page (e.g home page) on your website that they link to.
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*Your website has a low conversion rate (i.e. the ratio of people who purchase to total visitor numbers) or inconsistent conversion rate across target segments (demographics, industry verticals, etc.)
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*Your website covers a wide range of topics that are unsuccessfully vying for attention on the home page, and/or attract a relatively low amount of search engine traffic.
=== When to Use This Pattern  ===
=== When to Use This Pattern  ===
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To do
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To do  
=== What's The Solution?  ===
=== What's The Solution?  ===
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To do
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To do  
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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To do<br>
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To do<br>  
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=== References ===
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*[http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html Seth Godin on Landing Pages]
=== Examples Gallery  ===
=== Examples Gallery  ===
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[[Image:Webtrends-landing-page.gif|thumb|left|A B2B Webtrends landing page]]<br>
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[[Image:Webtrends-landing-page.gif|thumb|left|A B2B Webtrends landing page]]<br>  
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=== Categories<br> ===
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=== Categories<br> ===
[[Category:SEO_and_Marketing]]
[[Category:SEO_and_Marketing]]

Revision as of 06:07, 18 January 2011