Standalone Landing Pages
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=== What's The Solution?  ===
=== What's The Solution?  ===
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To do
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Create a targeted landing page for each PPC advert, email campaign (etc.), with:
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*A focused, simple message and design. A clear hierarchy of imagery and headings should linearly guide the eye through the information they need. Use a single, large heading.
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*Message/expectations match: ensure that the phrasing and offer closely match that of the advert/email.
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*A single, obvious call to action (button or lead-generation form). These should be [[AB_Test_Calls_to_Action|optimised with AB tests]].
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*Integrated measurements (e.g. Google Analytics with goal tracking correctly configured).
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===

Revision as of 06:24, 18 January 2011

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