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*Increased conversion rates. | *Increased conversion rates. | ||
- | *Simpler campaign success | + | *Simpler campaign success measurement and accountability. |
- | *Less politics and fewer arguments over one or two high-profile pages. | + | *Less politics and fewer arguments over one or two high-profile pages. |
*Potentially higher visitor numbers through increased SEO. | *Potentially higher visitor numbers through increased SEO. | ||