Standalone Landing Pages

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=== What Problem This Solves  ===
=== What Problem This Solves  ===
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Users aren't getting enough specific, relevant information in order to commit to a transaction (purchase, subscription, form completion, etc), or are becoming confused about multiple offerings / choices, and are therefore making no decision.
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=== When to Use This Pattern  ===
*Your AdWords adverts aren't ranking highly and/or your cost per click is high, due to a poor quality score of the generic page (e.g home page) on your website that they link to.
*Your AdWords adverts aren't ranking highly and/or your cost per click is high, due to a poor quality score of the generic page (e.g home page) on your website that they link to.
*Your website has a low conversion rate (i.e. the ratio of people who purchase to total visitor numbers) or inconsistent conversion rate across target segments (demographics, industry verticals, etc.)
*Your website has a low conversion rate (i.e. the ratio of people who purchase to total visitor numbers) or inconsistent conversion rate across target segments (demographics, industry verticals, etc.)
*Your website covers a wide range of topics that are unsuccessfully vying for attention on the home page, and/or attract a relatively low amount of search engine traffic.
*Your website covers a wide range of topics that are unsuccessfully vying for attention on the home page, and/or attract a relatively low amount of search engine traffic.
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=== When to Use This Pattern  ===
 
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To do
 
=== What's The Solution?  ===
=== What's The Solution?  ===
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To do<br>  
To do<br>  
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=== References ===
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=== References ===
*[http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html Seth Godin on Landing Pages]
*[http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html Seth Godin on Landing Pages]

Revision as of 06:14, 18 January 2011