Content Strategy Design Patterns
Managed By Amy & Dan of
SEO & Marketing Patterns
Content Lifecycle Patterns
Use a modified headline for an article when displaying it as a link/summary, that is different to the main headline when you view it in full. === What Problem This Solves === When a user scans a list of potential articles to read, they may need an emotional connection or short "sound bite" to pique their interest; when they decide to read the full article, an informative title may be more appropriate. === When to Use This Pattern === Use this pattern when your content is informative and formal (e.g. news, reviews, political), and is often presented as a short synopsis or list of links, rather than in full (e.g. on a home or other navigational page or archive). === What's The Solution? === If necessary, modify your content management platform so that it can accept two headlines / titles for an article. Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point. === Why Use This Pattern === With the amount of information available on the web, users scan lists of articles / links very quickly, and need short, concise, emotional titles to make them stop and click. However, on your main article page, a more descriptive title is more suitable for the longer-form content, and better for SEO. === Examples Gallery === [[Image:Bbc-teaser-title.png|thumb|left|The BBC News site uses teaser headlines]] === Categories<br> === [[Category:Editorial]]
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