Line 11: | Line 11: | ||
=== What's The Solution? === | === What's The Solution? === | ||
- | + | If necessary, modify your content management platform so that it can accept two headlines / titles for an article. | |
+ | |||
+ | Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point. | ||
=== Why Use This Pattern === | === Why Use This Pattern === |