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- | Use a modified headline for an article when displaying it as a link/summary, to the main headline when you view it in full. | + | Use a modified headline for an article when displaying it as a link/summary, that is different to the main headline when you view it in full. |
=== What Problem This Solves === | === What Problem This Solves === | ||
- | When a user scans a list of potential articles to read, they may need an emotional connection or short "sound bite" to pique their interest; when they decide to read the full article, an informative title may be more appropriate. | + | When a user scans a list of potential articles to read, they may need an emotional connection or short "sound bite" to pique their interest; when they decide to read the full article, an informative title may be more appropriate. |
=== When to Use This Pattern === | === When to Use This Pattern === | ||
- | Use this pattern when your content is informative and formal (e.g. news, reviews, political), and is often presented as a short synopsis or list of links, rather than in full (e.g. on a home or other navigational page or archive). | + | Use this pattern when your content is informative and formal (e.g. news, reviews, political), and is often presented as a short synopsis or list of links, rather than in full (e.g. on a home or other navigational page or archive). |
=== What's The Solution? === | === What's The Solution? === | ||
- | If necessary, modify your content management platform so that it can accept two headlines / titles for an article. | + | If necessary, modify your content management platform so that it can accept two headlines / titles for an article. |
- | Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point. | + | Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point. |
=== Why Use This Pattern === | === Why Use This Pattern === | ||
- | With the amount of information available on the web, users scan lists of articles / links | + | With the amount of information available on the web, users scan lists of articles / links quickly, and need short, concise, emotional titles to make them stop and click. However, on your main article page, a more descriptive title is more suitable for the longer-form content, and better for SEO. |
=== Examples Gallery === | === Examples Gallery === |
Page last modified 17 January 2011 by . Created by: Admin