Teaser Headline

 
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Use a modified headline for an article when displaying it as a link/summary, to the main headline when you view it in full.  
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Use a modified headline for an article when displaying it as a link/summary, that is different to the main headline when you view it in full.  
=== What Problem This Solves  ===
=== What Problem This Solves  ===
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When a user scans a list of potential articles to read, they may need an emotional connection or short "sound bite" to pique their interest; when they decide to read the full article, an informative title may be more appropriate.
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When a user scans a list of potential articles to read, they may need an emotional connection or short "sound bite" to pique their interest; when they decide to read the full article, an informative title may be more appropriate.  
=== When to Use This Pattern  ===
=== When to Use This Pattern  ===
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Use this pattern when your content is informative and formal (e.g. news, reviews, political), and is often presented as a short synopsis or list of links, rather than in full (e.g. on a home or other navigational page or archive).
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Use this pattern when your content is informative and formal (e.g. news, reviews, political), and is often presented as a short synopsis or list of links, rather than in full (e.g. on a home or other navigational page or archive).  
=== What's The Solution?  ===
=== What's The Solution?  ===
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If necessary, modify your content management platform so that it can accept two headlines / titles for an article.
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If necessary, modify your content management platform so that it can accept two headlines / titles for an article.  
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Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point.
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Edit your teaser headline so that it uses sound-bites or more emotional phrasing than the formal title; remove unnecessary words that don't convey the key point.  
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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<meta http-equiv="Content-Type" content="text/html;charset=UTF-8"></meta>
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With the amount of information available on the web, users scan lists of articles / links quickly, and need short, concise, emotional titles to make them stop and click. However, on your main article page, a more descriptive title is more suitable for the longer-form content, and better for SEO.
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With the amount of information available on the web, users scan lists of articles / links very quickly, and need short, concise, emotional titles to make them stop and click. However, on your main article page, a more descriptive title is more suitable for the longer-form content, and better for SEO.
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=== Examples Gallery  ===
=== Examples Gallery  ===

Latest revision as of 04:15, 17 January 2011