View source - Content Strategy Design Patterns

Create new content based on what people are currently searching for and talking about.

=== What Problem This Solves  ===

You need to quickly attract visitors to your website.

=== When to Use This Pattern  ===

Use this pattern when:

#You have an established website which the search engines trust and rank you highly for a number of your key phrases, and your website is crawled frequently for updates;
#You can produce content quickly and cheaply (either in-house or contracted out); and
#Your website is relevant to search phrase topics that frequently trend; typically entertainment and current affairs.

=== What's The Solution?  ===

Adapt your content production process so as to create some content based on phrases and topics that are currently trending; frequently check [http://www.google.com/trends/hottrends Google Trends] and [http://search.twitter.com/ Twitter Search Trends] to identify these. You may wish to additionally [http://www.google.com/insights/search/# research the longer-term trend] of these topics to identify those that potentially have a longer shelf-life. Be sure that trend-driven content has an [[Optimize Page Title|optimized page title]] to stand a better chance of ranking for the phrase.<br>

=== Why Use This Pattern  ===

Newly trending topics may not have much targeted content written about them, allowing you to capture a larger share of the (potentially massive) search traffic with your reactively-generated content.

=== References  ===

#A list of interesting external links, if applicable

=== Categories<br> ===

[[Category:Lifecycle]][[Category:SEO_and_Marketing]]

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