Content Strategy Design Patterns
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Trend-Driven Content
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Trend-Driven Content
Create new content based on what people are currently searching for and talking about. === What Problem This Solves === You need to quickly attract visitors to your website. === When to Use This Pattern === Use this pattern when: #You have an established website which the search engines trust and rank you highly for a number of your key phrases, and your website is crawled frequently for updates; #You can produce content quickly and cheaply (either in-house or contracted out); and #Your website is relevant to search phrase topics that frequently trend; typically entertainment and current affairs. === What's The Solution? === *Adapt your content production process so as to create some content based on phrases and topics that are currently trending. *Frequently check [http://www.google.com/trends/hottrends Google Trends] and [http://search.twitter.com/ Twitter Search Trends] to identify trending topics. *You may wish to additionally [http://www.google.com/insights/search/# research the longer-term trend] of these topics to identify those that potentially have a longer shelf-life. *Be sure that trend-driven content has an [[Optimize Page Title|optimized page title]] to stand a better chance of ranking for the phrase.<br> *Publicise your content as soon as it is published, via social networking and sharing applications; remember to include any relevant hash tags. === Why Use This Pattern === Newly trending topics may not have much targeted content written about them, allowing you to capture a larger share of the (potentially massive) search and social media traffic with your reactively-generated content. === References === #[http://paidcontent.co.uk/article/419-case-study-newspapers-writing-for-search-trends/ Case Study: Newspapers Writing For Search Trends?] === Categories<br> === [[Category:Lifecycle]][[Category:SEO_and_Marketing]]
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