Trend-Driven Content

 
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=== What Problem This Solves  ===
=== What Problem This Solves  ===
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Edit this. Describe the problem from the perspective of user or business needs.  
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You need to quickly attract visitors to your website.
=== When to Use This Pattern  ===
=== When to Use This Pattern  ===
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Edit this. Describe the user or business context/environment in which this pattern should be used.  
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Use this pattern when:
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#You have an established website which the search engines trust and rank you highly for a number of your key phrases, and your website is crawled frequently for updates;
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#You can produce content quickly and cheaply (either in-house or contracted out); and
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#Your website is relevant to search phrase topics that frequently trend; typically entertainment and current affairs.
=== What's The Solution?  ===
=== What's The Solution?  ===
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Edit this. Describe the solution, in detailed steps and with accompanying images if necessary.  
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*Adapt your content production process so as to create some content based on phrases and topics that are currently trending.
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*Frequently check [http://www.google.com/trends/hottrends Google Trends] and [http://search.twitter.com/ Twitter Search Trends] to identify trending topics.
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*You may wish to additionally [http://www.google.com/insights/search/# research the longer-term trend] of these topics to identify those that potentially have a longer shelf-life.
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*Be sure that trend-driven content has an [[Optimize Page Title|optimized page title]] to stand a better chance of ranking for the phrase.<br>
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*Publicise your content as soon as it is published, via social networking and sharing applications; remember to include any relevant hash tags.
=== Why Use This Pattern  ===
=== Why Use This Pattern  ===
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Edit this. Describe the user and business benefits for this pattern, with links to evidence or additional research data if available.  
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Newly trending topics may not have much targeted content written about them, allowing you to capture a larger share of the (potentially massive) search and social media traffic with your reactively-generated content.
=== References  ===
=== References  ===
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#A list of interesting external links, if applicable
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#[http://paidcontent.co.uk/article/419-case-study-newspapers-writing-for-search-trends/ Case Study: Newspapers Writing For Search Trends?]
=== Categories<br> ===
=== Categories<br> ===
[[Category:Lifecycle]][[Category:SEO_and_Marketing]]
[[Category:Lifecycle]][[Category:SEO_and_Marketing]]

Latest revision as of 08:14, 15 January 2011