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=== What's The Solution? === | === What's The Solution? === | ||
- | Adapt your content production process so as to create some content based on phrases and topics that are currently trending | + | *Adapt your content production process so as to create some content based on phrases and topics that are currently trending. |
+ | *Frequently check [http://www.google.com/trends/hottrends Google Trends] and [http://search.twitter.com/ Twitter Search Trends] to identify trending topics. | ||
+ | *You may wish to additionally [http://www.google.com/insights/search/# research the longer-term trend] of these topics to identify those that potentially have a longer shelf-life. | ||
+ | *Be sure that trend-driven content has an [[Optimize Page Title|optimized page title]] to stand a better chance of ranking for the phrase.<br> | ||
+ | *Publicise your content as soon as it is published, via social networking and sharing applications; remember to include any relevant hash tags. | ||
=== Why Use This Pattern === | === Why Use This Pattern === | ||
- | + | Newly trending topics may not have much targeted content written about them, allowing you to capture a larger share of the (potentially massive) search and social media traffic with your reactively-generated content. | |
=== References === | === References === | ||
- | # | + | #[http://paidcontent.co.uk/article/419-case-study-newspapers-writing-for-search-trends/ Case Study: Newspapers Writing For Search Trends?] |
=== Categories<br> === | === Categories<br> === | ||
[[Category:Lifecycle]][[Category:SEO_and_Marketing]] | [[Category:Lifecycle]][[Category:SEO_and_Marketing]] |
Page last modified 15 January 2011 by . Created by: Admin