Content Strategy Design Patterns
Managed By Amy & Dan of
SEO & Marketing Patterns
Content Lifecycle Patterns
Create a website that visitors can edit through their web browsers. === What Problem This Solves === It is difficult and expensive to create and maintain a large website of resources. === When to Use This Pattern === Use this pattern when you need to create a large resource-based website or documentation project, and have (or can attract) a large audience with knowledge of the subject domain. This pattern works for internal projects too (e.g. intranets, software documentation) if knowledge is spread throughout the organization. === What's The Solution? === Use a [http://en.wikipedia.org/wiki/Wiki Wiki] to enable mass collaboration. #Choose Wiki software suitable for your audience; typically, this is a trade-off between flexibility and ease of use. Some users may already be familiar with [http://www.mediawiki.org/ MediaWiki], the software behind Wikipedia. #Configure the software. Lock it down if necessary: some wiki software allows anonymous contributions by default - you may want to force registration and a valid email address to decrease spam edits. You may also need to install additional extensions; this wiki, for example, uses a [http://www.mediawiki.org/wiki/Extension:FCKeditor_(Official) WYSIWYG Editor Extension] to make editing easier for non-technical users. #Make a start. Demonstrate the structure and quality of articles that you expect by adding the first few entries. If supported by your wiki software, create a template or boilerplate to help guide the structure of new articles (this wiki uses the [http://www.mediawiki.org/wiki/Extension:NewArticleTemplates NewArticleTemplates extension] for MediaWiki). #Create a maintenance schedule. Wikis aren't 100% self-sustaining, and require some regular maintenance to ensure quality standards and consistency. Most wikis allow you to subscribe to an RSS feed or Email alerts for [[Special:RecentChanges|Recent Changes]]. Put some time aside each day (this may just be 10 minutes) to skim through the changes and edit where necessary. === Why Use This Pattern === *It's a relatively cheap and easy way to document group knowledge. *No predetermined structure; the information can grow organically to accomodate changes, at page and IA level. *Empowering and loyalty-building ("''if you don't like it, change it''"). *Every revision is kept, building a useful archive. *Changes or corrections can be made faster than through a structured internal publication process. *Users can document what they need, rather than what you think they need. === References === #[http://www.mediawiki.org/ MediaWiki] - a popular, free, open source Wiki system, used by [http://www.wikipedia.org/ Wikipedia] and many others. #[http://pbworks.com/ PBworks] - a hosted Wiki system. #[http://www.wikimatrix.org/ WikiMatrix] - compare Wiki software. === Examples Gallery === [[Image:Wikitravel-wiki.png|thumb|left|WikiTravel - a wiki-powered travel guide website]]<br> === Categories<br> === [[Category:Social]]
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